I was thinking that as consumers we fantasise about utopian versions of ourselves that hoard the most aspirational products and experiences available to us. It’s as though we live inside our fantasies.
In Helvetica Bold, the words ‘DELAYED GRATIFICATION’, pasted to the gallery space at Bath Spa University, Sion Hill Campus, for the 2012 Fine Art degree show, in the same position that Darragh Boyd exhibited his ‘INSTANT GRATIFICATION’ (see image) one year earlier.